Zee TV, the flagship channel of Zee Network was launched in October 1992. With a reach of more than 167 countries and access to more than 500 million viewers globally, Zee TV with such a strong brand equity and is the largest media franchise thought of coming up with one more stream of having its own Talent and Artist Management, as channel had introduced some path breaking programs like Sa Re Ga Ma Pa 07 & 09, Dance India Dance, Ladies Special. It is working successfully for last 10 years in a strong guidance of Mr. Pankaj Bagrecha
With potential Singers, Dancers, Actors, Comedians in the wings Talent and Artist Management decided for various Commercial Shows, Ground Events, Daily Soaps, Films, Brand Endorsement, Recordings.
The popularity of Talent and Artist Management arises from its understanding for industry requirements and beliefs, which are depicted in its work.